Market Research for the Agribusiness Community

Ceres Research Services (CRS) works together with agAccess Information Service to provide qualitative and quantitative research services that support strategic market analysis and planning. CRS specializes in gathering information for the agribusiness industry through focus groups, interviews and survey projects.

CRS has developed extensive up-to-date databases of growers, input suppliers, researchers and agencies that help us to access the groups most relevant to your market research needs, and provides the following research services:

Industry Surveys

Telephone, face-to-face, mail and internet surveys, including survey design, implementation, tabulations, analysis and recommendations

• Monitor attitudes about product perfomance, pricing, preferred messaging/message delivery, acceptance of new technologies in the field, etc.

Association Member Surveys/Census

• Assess members' expectations and perceptions
  
• Determine membership demographics and relevant issues
  
• Identify differences among subsets of members (according to age, sales/acreage, etc.)
  
• Understand attitudes about organizational activities and programs
  

Depth Interviews

Depth field interviews with growers, dealers, distributors, crop consultants, and others

Focus Groups

Focus groups to examine industry attitudes, purchasing influences and new product/technology decisions

• Examine views of dealers/distributors, crop consultants and others
  
• Identify grower and dealer perceptions of competitive products
  
• Provide feedback on products/services to improve customer satisfaction